They started out making their flavored sea salt mixtures for their own use. But then their family members noticed how great the food tasted, and wanted to try it at their own homes.
The Coles and their four children, plus four in-law children, all help out with the business. Each person pitches in to contribute to the success of the company. “It’s 100% a family business, ” Cole said. “One child helps with the smoking. One helps with marketing; and, another is a photographer.”
“We’re starting a blog with all our original recipes using the salts, ” Cole said and added for people to keep checking the company’s website for that added feature.
Tyrrells Salt & Vinegar 165g 9350515001056
Besides creating all the different sea salt seasonings, the Cole family also grows most of its own organic ingredients, including all the different peppers.
“We grew 125 heads of garlic just this year, ” Cole said. “If it doesn’t meet our standards, then we don’t sell it.”
Although both Jack and Brenda both have other jobs, Jack full-time and Brenda part-time, the business is starting to turn into a full-time venture.
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“I wake up doing jars and making salts, ” Cole said. “We make everything here, and we smoke everything here. We even make our own water-proof labels.
“We didn’t plan on making a business. We planned on just selling a few of our things at the farmer’s market. This wasn’t a planned thing.”
The Coles set up a booth at Camellia City Fest this year. But by far, their best venue has been the Butler County Farmers Market.
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“It just kind of grew on its own, ” Cole said. “We’re all Christians, and we are all strong in our faith. We realized that if it takes off, it does; and if it doesn’t, it doesn’t. We’re not really worried about it. It’s in God’s hands.”
And their seasonings are now for sale in Jones Drug store at 207 Cedar Street in Greenville, near the Piggly Wiggly grocery store.
“It just kind of grew on its own, ” Cole said. “We’re all Christians, and we are all strong in our faith. We realized that if it takes off, it does; and if it doesn’t, it doesn’t. We’re not really worried about it. It’s in God’s hands.”
And their seasonings are now for sale in Jones Drug store at 207 Cedar Street in Greenville, near the Piggly Wiggly grocery store.